Town and Story

Marketing Strategy

4 articles

Diverse crowd watching a soccer match on a large screen in a city square, showing broad appeal beyond dedicated fans.
The Food Corner

Brands Shift World Cup Strategy to Engage Non-Fans

Bank of America has joined the 2026 World Cup sponsor roster as a first-time participant, a clear signal that major brands now see soccer as a critical platform for U.

Baa' Yazzie·June 24, 2026
A CMO contemplating a path of shrinking budgets versus a path illuminated by AI and advanced marketing technology, symbolizing strategic choices.
New in Town

Modern CMOs Navigate Tech Demands Amidst Shrinking Budgets

Marketing budgets have plummeted to just 9.

Kian Parsa·June 12, 2026
Diverse marketing team collaborating on an engaging business newsletter design on a large screen in a sunlit office.
Founder Stories

How to Make Business Newsletters More Engaging

Even as global inbox placement rates climbed to 87.

Kian Parsa·June 5, 2026
Chipotle CEO Scott Boatwright overseeing a busy restaurant during a successful summer campaign, with customers enjoying fresh food.
The Food Corner

Chipotle CEO Scott Boatwright on summer campaign strategy

Last year, Chipotle's 'Summer of Extras' program sparked 6.

Baa' Yazzie·June 1, 2026